WCO #9 WEBINAR DECK
Winning on the Global Stage
The hidden economics of events, entertainment, and sports
In a year of unparalleled global sporting and entertainment events, it's clear that sport, entertainment, and live events are not side industries but economic powerhouses.
Most brands guess at which markets, events, and categories to invest in. This webinar shows you exactly where consumer spending on sports and entertainment is growing — and where it isn't.
In this Deck:
✓ The $1T+ economic engine hiding in plain sight
✓ How our data, across 183 countries, reveals the true consumer impact of events
✓ What brands, investors, and cities need to know to make data-driven choices
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