Beauty

in the Eyes of the

Spender

Decoding the Space between Mass Market and Luxury

April 22 | 3pm CET / 9am EST

Stop guessing who your premium beauty consumer is.

Everyone spends on beauty. But spending power divides consumers into two fundamentally different groups: those for whom the mass market is the only option, and those for whom it's a choice.

That distinction between core middle consumers and the affluent is what most beauty strategies get wrong. Affluent consumers have the capacity for luxury. Whether they use it on your brand is a different question entirely.

This webinar uses World Data Lab's global spending data to show where that affluent consumer actually lives, what they look like, and where the growth is coming from between now and 2030.

Covered in this webinar:

✓   How to measure consumer potential, not just what they're currently spending

✓ A data-backed view of where international expansion opportunity is real — and where it's being overestimated

✓  City-level and demographic breakdowns — by gender and ethnicity — showing how the identity of the luxury beauty consumer is shifting through 2030