Webinar

The Future on Tap

A Guide to the Generational Journey of U.S Beverage Alcohol Buyers

2nd March 2026 - 10am EST/ 4pm CET

A Data-Led View of the Generational Journey of Beverage Alcohol Buyers

Changing demographics, evolving consumption habits, and generational turnover are redefining who buys, what they buy, where they buy, and how much they spend. Traditional topline views of the category no longer capture the full picture, and relying on outdated assumptions risks missing where future demand is heading.

This webinar brings together NielsenIQ and World Data Lab to provide a new, data-driven lens on the future of Beverage Alcohol, grounded in generational behavior, spending power, and forward-looking projections.

Register for the Webinar to learn more

✓  The U.S. Beverage Alcohol market in a global and demographic context

✓  The growing generational divide in alcohol purchasing behavior

✓  Why Gen Z (21+) represents the most critical long-term growth variable