world consumer outlook webinar
Spending in the City: Download the Insights
What's next in Consumer Category Spending?
Download the Webinar Deck & Insights
Access the key takeaways from the Spending in the City webinar, where we explored how 6,000 cities are shaping global consumer spending through 2030. This session provided a data-driven look at category-level shifts, from essential goods to luxury markets, and how urbanization, demographics, and evolving consumer behaviors are reshaping economies worldwide.
Key Insights from the Webinar
✓ How urban spending patterns are evolving – Discover which categories are growing the fastest in cities worldwide.
✓ The role of Gen Z and Gen Beta – Understand how younger generations are influencing demand across industries.
✓ Actionable insights for strategic planning – Use granular, city-level data to refine market-entry strategies and investment decisions.
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World Data Lab’s mission is to provide actionable insights into global demographic and economic trends. Generation Beta exemplifies a world that is smaller, more diverse, and increasingly centered around Africa and Asia.
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