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timezone spending

TimeZone Spending

Understanding when and where spending happens across the world's time zones is key to unlocking global opportunities in an increasingly digital economy.

How our clients use our data

Our clients at World Data Lab utilize our time zone data to gain a deeper understanding of when and where consumer spending happens, enabling them to make strategic, data-driven decisions about market entry timing, digital infrastructure investment, content scheduling, and campaign optimization that drive growth and competitive advantage.

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Our Methodology

World Data Lab forecasts consumer spending at the subnational and city levels, then aggregates by time zone. This means:
✓  Precision across 30+ time zones worldwide
✓  Consumer class sizing by time zone
✓  Historical data and forecasts to 2040, supporting long-term strategic planning

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Read our Blog

The world spends $168 billion per day, but not evenly. Discover why Asia's time zones will lead consumer growth through 2040, when digital "rush hours" occur, and how timing shapes who buys, who watches, and who clicks in the global economy.

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TRUSTED BY LEADING COMPANIES
For industries like streaming, live sports, and e-commerce, there's no single global 'prime time.' A World Cup match scheduled for European audiences might miss millions in Asia. Our time zone data helps clients understand when to schedule live events, when to launch products, when different consumer classes are actually online and ready to transact.
Wolfgang Fengler - TimeZone Spending landing page

Wolfgang Fengler

CEO, World Data Lab

Digital spending isn't evenly distributed across the day. It concentrates during specific windows when major time zones overlap. About $40 billion in daily transactions happen during these peaks, which is why understanding consumer rhythms by time zone matters for infrastructure planning and market timing.
Jon Haigh - TimeZone Spending landing page

Jonathan Haigh

CPO, World Data Lab