Spend Z: Global Report

A first-of-its-kind deep dive into Gen Z consumers, designed to help retailers and manufacturers build, foster, and maintain loyalty from Gen Z by tapping into their spending potential.

Download our deck to learn more about:

✓ Gen Z is the largest generation in history

✓ Gen Z will be the richest generation

✓ Gen Z will have the highest spending growth

Trusted by Leading Companies

world data pro

Redefining

the Future

World Data Lab’s mission is to provide actionable insights into global demographic and economic trends. Generation Beta exemplifies a world that is smaller, more diverse, and increasingly centered around Africa and Asia.

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"World Data lab's World Data Pro provides a single source of truth for the Global middle Class."

Asmita Dubey

Chief Digital and Marketing Officer

World Data Lab (WDL) is a data enterprise which produces the most consistent and credible estimates for spending and demography.

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