World Data Lab now has global household breakdowns to complement our existing individual read.
Most consumer intelligence analyzes people as individuals. The household is where spending decisions actually happen, with family dynamics driving purchasing behavior.
Our new household dataset covers:
✓ Complete household composition and demographics across 185+ countries
✓ Head of household characteristics, including age, gender, and dependents
✓ Spending patterns across 400+ categories
Trusted by Leading Companies
world data pro
Quantifying
the Future
World Data Lab’s mission is to provide actionable insights into global demographic and economic trends. Generation Beta exemplifies a world that is smaller, more diverse, and increasingly centered around Africa and Asia.
